S&B Food was founded in 1923 and was the first company in Japan to successfully manufacture curry powder in Japan, which is quite an accomplishment. The success of S&B curry can be considered a major resulting factor as to why curry is hugely popular in Japan. S&B also invented tube wasabi, which allowed them to break into the global market and made wasabi available to a broader consumer group. S&B now produce a wide range of spices, cooking ingredients, curry sauce mix and condiments. They continue to innovate and show the world the fresh and original ingredients of Japan.