Suppliers


From humble beginnings
The SushiSushi website started more as a blog for fellow sushi-lovers, providing information and recipes for creating authentic Japanese cuisine in your own home.
Wondering if there was a market for Japanese ingredients and equipment in the UK, Stu purchased six sushi-making gadgets from a wholesaler and set-up a single sales page on the site. Those six simple devices sold out almost immediately, so Stu returned to the wholesaler to purchase more… and more… and more.
Before long, he had bought and resold the entire stock of these gadgets and still more orders were coming in. With the wholesaler’s stocks depleted, Stu took the bold step of contacting the manufacturer directly, persuading them to let him act as a UK wholesaler. With an ample supply of the gadgets he began packaging them with sushi rice and nori purchased from local supermarkets, creating all-in-one sushi-making kits for his customers.